In this article about the future of Brian Williams, this paragraph stood out to me..

Some critics suggest that Williams, who apologized last week for falsely claiming that he was in a helicopter that had been hit by a grenade while in Iraq in 2003, should be fired. Others wonder if commerce will win out, since Williams has kept “Nightly News” at the top of the ratings while much of his news division crumbled around him. How much are the years of good work worth?

I assume his high ratings are because of his storytelling instead of telling the story?