
In 1999, Coca Cola invented a vending machine that could adjust its prices based on the temperature, allowing it to hike up the price of a Coke on a hot summer day.

In 1999, Coca Cola invented a vending machine that could adjust its prices based on the temperature, allowing it to hike up the price of a Coke on a hot summer day.
Instead of the usual practice of arranging their prices in cooperation with Pepsi.
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